Our Philosophy

We are often asked “what do you mean by In Style?” Today’s travelers are an eclectic crowd. They are all looking for experiences that reflect their own tastes and values. And while the definition of luxury may be a personal state of mind and not easily defined, style is something which is instantly recognizable and appreciated. Style must be authentic, detailed, seamless, textured. It should be unpretentious, natural, exuding an innate individual personality of its own. Beauty of course always helps and in the context of travel, a choice of location often forgives other minor imperfections. Style can be luxurious but it does not have to be - it should blend in with its surroundings. It can be innovative and hip but it can also reflect traditional values and culture. It can be faded but not jaded. We dig deep for the lesser-known of the country and offer a dynamic range of experiences that set our tours apart. Our aim is that you return home feeling rested and pampered, but also fulfilled, stimulated and inspired.